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Facts of Facebook Ads

04 November 2020

Facebook has become one of the best social media platforms and nowadays people are using this platform for promoting their business by posting paid or unpaid ads of their business. There are a variety of Facebook ads that will help you in the same. In this guide, we will discuss a brief note on Facebook Ads so that you can choose it without any hesitation if you are planning to advertise your brand.

Image Advertisement

These simple advertisements are an excellent way to get started with Facebook advertising. You can create one with just a few clicks just by boosting an existing post with an image from your Facebook page. Image ads might be simple, but that doesn’t mean they have to be annoying or not interested. You will need to create fun and interesting images for Facebook photo ads.

Video Advertisements

Video advertisements can run in News Feed and Stories or they can appear as in-stream advertisements in longer Facebook videos. Videos ads can show your team or your product in action, such as this quick demo video ad from We Are Knitters. There is no need of having your video ads filmed video footage. You also can create GIF-like graphics or other animations to grab attention or explain your offer, such as in this ad from the New York Times.

Also, notice the targeting of this advertisement: It specifically mentions an enchanting offer for Europe. In Facebook feed, there are so many people who already like the NYT Facebook Page and this makes the copy extra-compelling.

Video Poll Advertisements

This mobile-only Facebook ad format integrates an interactive component with the video polls. It is a brand new type of Facebook paid ad, but there is a fact the early data of Facebook shows that these ads can increase brand awareness more effectively than constant video ads.

A brief note on Facebook Ads

Carousel Advertisements

A carousel ad uses up to 10 videos or images or videos to showcase your service or product. You can use this format to highlight several benefits of one product, a number of several products, or even use all photos together for creating one large panorama image

Slideshow Advertisements

Slideshow advertisements provide an easy way for creating shot videos advertisement from a collection of still photos, text, or existing video clips. If you don’t have your own images, you can select stock photos directly from the Ads Manager. Slideshow ads have enchanting motion, just like videos, but use 5 times less bandwidth; therefore they load well even for the people who are using slow internet connections. They are an easy, low-impact way to draw attention.

Collection Advertisement

These Facebook paid advertisement that is offered only for mobile devices, allow you to showcase five products which customers can click to buy. Collection advertisements pair with Instant Experiences to allow people to purchase your products without ever leaving Facebook. This makes online shopping easy when people are on-the-travel and might not have a great internet connection.

Immediate Knowledge Advertisements

Instant Experience advertisement used to be known as Canvas. They are a full-screen format of ads that loads almost 15 times faster than a mobile website outside of Facebook such as this example from American Express. You can also link to additional instant experiences so people have access to even more quickly than mobile content.

These are a few Facebook ads strategy and Facebook ads mode and you can call on Facebook UK to get connected with the technical experts for instant and reliable support regarding posting any Facebook advertisement on your Facebook page with a well-planned strategy. The teams are available all the time to help you in any manner they can.